World’s Best Cat Litter^® Social

World’s Best Cat Litter^® partnered with Click Here Labs and TRG for two distinct social campaigns tied to important business priorities: introducing a refreshed brand identity and announcing new availability at Walmart.

Each campaign required content designed for social platforms that was clear, visually engaging, and efficient to produce at scale. While the objectives differed, both projects called for creative solutions that could maximize existing assets and deliver polished motion content.

New Look Campaign
To support the brand refresh, Click Here Labs transformed an existing physical paw prop into a custom digital asset using photogrammetry. By converting still photography into a reusable 3D model, the team created a more efficient production process and greater flexibility for animation.

The 3D asset gave the team precise control over movement, timing, and placement, allowing the paws to be integrated seamlessly across multiple videos without the limitations of a traditional live-action shoot. Throughout the campaign, the paws interacted with packaging, logo elements, and product messaging in a consistent visual style that helped unify the refreshed identity, while reducing the need for additional production and creating a scalable tool for future content.

Walmart Launch Campaign
For the Walmart launch, Click Here Labs developed a motion-graphics campaign to highlight the retailer expansion and drive awareness. Using a cutout-inspired visual style, the team built a series of animated scenes featuring cats in different travel environments.

The campaign placed cats in playful settings including cars, trains, airplanes, and hot air balloons, helping visually reinforce the idea of broader reach and new accessibility through Walmart. To elevate static photography, the team used AI-assisted motion tools to create subtle head turns, reactions, and natural movement that made the cat assets feel more dynamic on screen.

Combined with traditional animation techniques, the final content delivered a distinctive look while staying efficient in production.

Together, the campaigns gave World’s Best Cat Litter^® a stronger library of social-first creative to support two major brand moments.

The New Look campaign introduced updated branding through a reusable-motion system, while the Walmart campaign translated a retail expansion into engaging launch content. Together, the work shows how strategic production efficiencies and strong creative execution can help brands move faster, maximize resources, and deliver higher-impact content.