Risepoint Migration

Risepoint, a marketing and technology partner serving a network of higher-education institutions, managed a portfolio of 51 dynamic WordPress sites within a single multi-site environment. While this structure enabled centralized control, it also created a significant vulnerability: a single issue within one subsite could impact the entire network. Routine maintenance, such as plug-in updates, code changes, and security patches, introduced risk across all sites, limiting agility and making even minor updates complex and time-consuming.

The architecture also constrained scalability, making it difficult to support continued growth or implement a modern DevOps approach. At the same time, business continuity was non-negotiable. Internal marketing teams required uninterrupted access to their sites, and lead-capture forms connected to Salesforce had to remain fully operational throughout any transition. With increasing pressure to modernize, Risepoint needed a solution that could eliminate the single point of failure, reduce operational risk, and create a scalable infrastructure. All without disrupting live campaigns or jeopardizing prospective-student leads.

The Click Here Labs team implemented a phased, pod-based migration strategy, moving sites in controlled weekly batches of four to six. This approach allowed all 51 sites to be migrated systematically while minimizing risk and maintaining momentum. By structuring releases in smaller groups, the team ensured issues could be quickly identified and resolved without affecting the broader portfolio, while also enabling continuous feedback and alignment with the client.

To support this accelerated rollout, the team developed an automation-first QA process using a custom Playwright testing framework. This system executed visual regression testing with pixel-level comparisons, validated responsive behavior across devices, and simulated form submissions to confirm seamless Salesforce integration. Automation replaced what had traditionally been a heavily manual process, allowing the team to scale testing efficiently across dozens of sites. Combined with a predictable weekly cadence of early-week planning, mid-week QA and fixes, and coordinated Thursday go-live calls with real-time DNS cutovers and form verification, the approach created a repeatable, high-confidence migration model.

The migration successfully transformed Risepoint’s digital ecosystem, transitioning all 51 websites into isolated environments that eliminated the previous single point of failure and significantly improved operational stability. By introducing automation into the QA process, testing time per site was reduced from eight or more hours of manual effort to less than 30 minutes, achieving a 96% reduction while increasing overall accuracy and consistency.

This efficiency enabled a steady launch cadence of four to six sites per week, replacing a previously ad hoc and high-risk deployment process with a predictable, scalable rhythm. Throughout the migration, lead-capture functionality remained fully intact, with Salesforce integrations tested and verified during every launch to ensure zero disruption to prospective-student leads. Internal marketing teams experienced no downtime and were able to continue running campaigns without interruption. In addition to immediate performance and reliability gains, the project established a repeatable DevOps framework that improves team efficiency, reduces long-term maintenance risk, and positions Risepoint for continued growth and future expansion.