Permian Basin Area Foundation
Overview
Overview
We partnered with TRG to modernize the Permian Basin Area Foundation’s digital presence – creating a more intuitive, visually compelling site that better reflects their values and impact.
When our affiliate partner, TRG, brought us in to collaborate on the Permian Basin Area Foundation website redesign, we joined forces to help modernize the Foundation’s digital presence and better communicate their mission. Based in Midland, Texas, the Foundation serves over 20 counties in West Texas, managing hundreds of charitable funds and distributing millions in grants and scholarships.
TRG led the visual rebrand while our team at Click Here Labs focused on website strategy, user experience, content structure, and development. The result is a more intuitive, visually compelling site that reflects the Foundation’s values and impact while giving their internal team a much easier platform to manage going forward.
Challenge
Challenge
The Foundation’s site needed more than a facelift – it needed structure, clarity, and a CMS built for long-term growth without the technical burden.
The previous website had become difficult to maintain and navigate. Key services for donors, nonprofits, and students were buried under unclear labels, outdated blog content had piled up, and inconsistencies in formatting made the site feel disconnected from the Foundation’s mission.
To support future growth and storytelling, the site needed more than just a new look – it needed a clearer structure, better content flow, and a content management system (CMS) that could handle long-term updates without technical overhead.
Our Approach
Our Approach
By restructuring content around four clear pillars and aligning design with the Foundation’s West Texas roots, we created a site that’s intuitive for users and easier to manage over time.
We started with a full audit of the site’s content and navigation, identifying opportunities to simplify and clarify how information was presented. From there, we reorganized the site around four clearly defined pillars: Philanthropic Services, Grants, Scholarships, and Ways to Give. We restructured secondary pages to reduce clutter, improve consistency, and ensure users could quickly access high-priority content.
Our user experience (UX) and search engine optimization (SEO) strategy teams led the information architecture and content transformation efforts, consolidating redundant sections and reworking legacy content to better serve real-world user needs. The updated site not only improves the experience for visitors, it also makes it easier for the Foundation’s team to update content and manage the site over time.
We worked closely with TRG to bring their refreshed brand direction to life online. Drawing from the West Texas landscape and the Foundation’s legacy of stewardship, the new design uses warm tones, natural textures, and bold typography to deliver a look and feel that’s both grounded and modern.
Results
Results
This redesign equips the Foundation with a scalable, mission-aligned platform – laying the groundwork for future storytelling and deeper community impact.
The redesigned Permian Basin Area Foundation website is now cleaner, easier to navigate, and better aligned with the organization’s mission. Visitors can more easily explore key services while the updated structure and content layout give the Foundation a scalable platform for the future.
The refreshed site also sets the stage for upcoming initiatives, including digital storytelling around the Foundation’s 35th anniversary.
This project highlights the value of close collaboration, between UX, SEO, strategy, content, development, and creative – in helping mission-driven organizations simplify their message, connect with their audience, and scale their digital presence with confidence.