OERB Website

The existing Oklahoma Energy Resources Board website had become difficult to navigate and inefficient from a user-experience standpoint. Its visuals were dated, and as a key information resource for multiple audiences, including students, educators, producers, and the general public, the site was no longer meeting modern expectations. Moreover, it did not reflect the OERB’s latest marketing campaigns or its broader brand strategy.

The OERB website was redesigned with a clean, intuitive design and streamlined navigation structure. The site’s visual identity now better communicates the OERB’s credibility and alignment with its core mission. The site integrates key initiatives, such as the Mike Rowe partnership, and makes it easier for users to access the OERB’s sister sites, including Energy Literacy and Mike Rowe. Producer Education and SOER resources are now more accessible, ensuring that critical information is delivered efficiently to stakeholders.

The redesigned site has achieved significant improvements in SEO, as measured by the 30-day comparison between December 13 through January 12 and January 13 through February 11. The new site’s metrics show a notable enhancement in key performance indicators, demonstrating the success of the redesign project. The launch results indicate that the site now serves as a modern, user-friendly hub that aligns with OERB’s brand strategy and statutory purpose, effectively communicating the organization’s impact and supporting its educational initiatives. Specific metrics from the 30-day comparison are cited as the key performance indicators for the project, highlighting the direct impact of the redesign on SEO results.