Cooper Aerobics Shopify Website

Cooper Aerobics needed a Shopify store that could carry four very different product lines (supplements, fitness, beauty, and fashion) without losing the educational content already live on its main site. Its existing WooCommerce platform, Cooper Complete, made that difficult: subscription lengths were built as separate products instead of product variations, blog posts carried links tied directly to that catalog, and core pages, like the site’s supplements content, needed to stay in place even as commerce moved to a new platform.

The harder question was how close the new shop should live to the existing site. Cooper Aerobics wanted a single, unified store, but also needed shoppers to still be able to find product education without friction. Click Here Labs partnered with Americaneagle.com, a Shopify specialist agency, to pair strategic design work with the technical build.

The Click Here Labs design team rebuilt the site’s information architecture around two goals: get shoppers into the store fast and keep product education within easy reach. The result split the difference. A “Supplements” utility-nav item leads to a details page on the core site, while “Shop Cooper” opens a unified Shopify store where fashion, beauty, supplements, and fitness live as four browsable verticals. Working within a Shopify template, the team adapted its styling to fit Cooper Aerobics’ brand, sourced imagery, and video that matched the client’s more conservative apparel standards and refreshed supplement product photography using only existing assets.

On development, the team built a custom plug-in to migrate the entire blog archive from Cooper Complete without losing the product links embedded in older posts, even as the blog moved off its original WooCommerce platform. The same plug-in made the shop URL swappable, so the blog could launch ahead of the store and update automatically once it went live. The team also migrated customer records to Shopify, and reorganized Cooper Complete’s subscription-based product data into a clean, documented handoff for the client’s own import.

Cooper Aerobics now runs one Shopify storefront across fashion, beauty, supplements, and fitness, while keeping product education exactly where customers already look for it. The migrated blog carried every product link through the transition and launched ahead of the store itself, keeping content live and functional throughout the changeover. Customer and product data moved over cleanly despite the complexity of Cooper Complete’s subscription-based catalog, and editorial access stayed limited to the right people.

The project also strengthened Click Here Labs’ partnership with Americaneagle.com on Shopify engagements. Early feedback from the post-launch client call was positive, with both agencies looking toward continued growth in the relationship ahead.